4-Tell’s Smart Commerce℠ Platform powers the next generation of digital commerce through data-driven personalization and intelligent collaboration.

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Why the Smart Commerce℠ Platform?

Fragile customer loyalty. Siloed data. Low employee productivity and engagement. This is the commerce reality that merchants are living in. But it doesn’t have to be. Now is the time to adopt transformative technology that gives businesses the core competencies to enable collaborative and personalized customer experiences across any channel.

Our Framework

4-Tell’s Smart Commerce℠ Platform allows your entire workforce to create fluid, personalized customer experiences from start to finish of the shopper journey.

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Unify all online and offline transaction data from POS, CRMs and ecommerce platform systems.



Derive intelligent customer and product insights with 4-Tell’s machine learning engine.



Access insights through customer profiles, segment analytics and a unified view of product / catalog data.



Leverage actionable insights through automated personalization and hand-curated collaboration boards.



Measure performance and track real-time customer behavior using reporting and analytics.

Unite around your customers.

Our Collaborative Commerce Engine simultaneously enriches real-time customer and transaction data, while displaying the intelligence to your teams through customer profiles, segment analytics and a unified view of product/catalog data. By showcasing our insights in this way, we inspire sales, customer service and marketing to collaborate more effectively with every shopper—driving loyalty, inspiring confidence and, ultimately, boosting business results.

Champions of your success, partners for your future

4-Tell offers ongoing support to translate unique business goals and objectives into an illuminated path to personalization success. Our most successful partners? Those who challenge the status quo and look to reinvent the wheel of Digital Commerce.

Organization-wide Impact

4-Tell’s Smart Commerce℠ Platform empowers every member of your workforce to execute data-driven decisions in the moment, based on massive data sets and intelligent insight across all channels.

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Increase Sales and Loyalty
Powered by intelligent insights, every individual can create fluid, collaborative and personalized customer experiences that drive sales and customer loyalty.
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Personalize Customer Experiences
We give businesses the intelligence, tools and automation to personalize every customer experience online and in-store.
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Powerful Merchandising Controls
By understanding how cohorts of shoppers are interacting with products, businesses have the control to set rules and logic to serve the right products to the right segments.
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Support Multiple Channels
By integrating transaction data from all involved systems, each individual in an organization has the insight to support customers at every touchpoint.
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Target High-Value Shoppers
Our system identifies which customer cohorts are high value so salespeople can target specific customers to initiate personalized, collaborative interactions—online and in-store.
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Insights into Customer Behavior
4-Tell’s Smart Commerce℠ Platform provides real-time critical insights into individual and cohort consumer behavior.

Our partners? Simply, the best.

4-Tell integrates with ALL eCommerce and email platforms. Custom build? No worries, we have you covered.