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customer experience

How Businesses are Paying Lip Service to the Omnichannel Experience

Despite a decade of conversations regarding the critical nature of omnichannel experiences and 360-degree customer profiles, there’s still a massive hurdle to get over regarding budgets, accountability, ownership and outcomes that is thwarting digital transformation and the creation of a seamless customer experience.   The dilemma can be boiled down to one question: who owns…

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B2B Sales
Propelling B2B Sales into the Digital World

The B2B sales landscape is quickly changing as buyers are becoming accustomed to the more personalized experiences offered through digital channels. Companies, and their sales reps, must embrace these transitions in order to survive.   To help ease the stress and overwhelmed sentiments that often come with digital transformation, 4-Tell has created an ebook, Propelling…

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customer experience
How Businesses are Paying Lip Service to the Omnichannel Experience

Despite a decade of conversations regarding the critical nature of omnichannel experiences and 360-degree customer profiles, there’s still a massive hurdle to get over regarding budgets, accountability, ownership and outcomes that is thwarting digital transformation and the creation of a seamless customer experience.   The dilemma can be boiled down to one question: who owns…

read more
seasonal b2b sales
Driving Seasonal B2B Sales Efficiency with Machine Learning

Your best customers commonly create the lion’s share of your sales, and you should do everything you can to ensure they feel loved and supported   But what about your other customers? How can they be efficiently supported without the same time investment that your top-tier customers require? The answer can be found in data…

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machine learning technology
3 Benefits of Arming Sales Teams with Machine Learning Technology

We’re all familiar with the damming predictions about technology replacing humans – to recap, a Forrester stat forecasts technology to displace 1 million salespeople by 2020.   Despite the fear this may strike in the hearts of salespeople, technology is not the soul-sucking, mortal enemy that this statistic leads sales reps to believe.   No,…

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digital transformation
Your People are Not the Problem – Your Technology Is.

“My people don’t have the necessary skills to adopt modern technology.”   As 4-Tell has introduced our innovative Smart Commerce Platform to customers and prospects, we have heard this reply an unfathomable amount of times from B2B enterprises.   This response is far from novel. Across industries and various company sizes, many managers believe their…

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data science
Unlock Immersive Personalization through Data Science

Shoppers desire a completely personalized shopping experience. In fact, as time goes on, consumers’ expectations for connected, individualized experiences based on their past behavior and preferences has continued to evolve and grow.   Fulfilling these expectations for individually tailored commerce interactions is no easy feat for businesses. However, through data science and machine learning, creating…

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machine learning
Personalization Has a Best Friend. Its Name is Machine Learning.

If words could hold weight, ‘personalization’ would be equivalent to a bag of bricks. From B2B, B2C and every business in between, personalization has widespread application and inescapable value. Whether it’s personalized content suggestions or predictive site search, all businesses are in a vicious pursuit for tailored experiences because of a simple reality: it’s critical…

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personalization
It’s Time to Put the ‘Person’ Back in ‘Personalization’

Personalization is a big buzzword in the modern world of ecommerce, but what does it mean and how can it truly create a lasting impact on sales?  The reasoning for personalization is clear – thanks to the expansion of the 800 pound gorilla known as Amazon.  Margins are shrinking and the demand for super-fast delivery…

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ecommerce store of the future
The Road to the Ecommerce Store of the Future is Paved with Customer-centric Experiences

How will people want to shop in the future? How will consumers’ shopping preferences shape the future look, feel and components of the store experience? Will the consumer journey eventually become entirely entrenched in the digital world, causing a brick-and-mortar mass extinction?   These are the questions that have beckoned retailers to implement magic changing…

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Voice assistants are changing the way customers interact with retail.
5 Voice Assistant Trends that are Changing the Retail Customer Experience

Like a spatula or a roomba, voice assistants have become another common household item for many shoppers, like a spatula or a roomba. Consumers generally buy a voice assistant with the intent to control music or temperature but eventually use it for buying products. Slowly but surely, voice assistants are disrupting the way consumers are…

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4-Tell, Inc.

4-Tell’s Smart Commerce Platform powers the next generation of digital commerce through data-driven personalization and intelligent collaboration.
4-Tell, Inc.
4-Tell, Inc.19 hours ago
You CAN bridge the customer experience gap... given, you're equipped with the right strategy and technology.

Download Part II of 4-Tell's customer experience ebook series to learn what specifically is causing a broken customer experience and the tools retailers need to bridge the CX gap once and for all.

Check it out here: http://bit.ly/2IQQWvS
4-Tell, Inc.
4-Tell, Inc.4-Tell, Inc. shared Wholesale Central's post.4 days ago
4-Tell, Inc.
4-Tell, Inc.4 days ago
Commenting on Nordstrom's first all-men's clothing store in New York City, Tom O'Keefe (4-Tell's CEO) shares his insights with Independent Retailer and identifies how he believes merchants have the best chance to build customer loyalty, online and in-store.

http://bit.ly/2wTAy9e
4-Tell, Inc.
4-Tell, Inc.5 days ago
4-Tell was honored to support the local tech community by sponsoring the People's Choice Award at this year's Oregon Tech Awards, an annual gala put on by Technology Association of Oregon.

We also want to give a big congrats to the recipient of that award, PDX Women in Tech!

Operating as a community-based non-profit with a purpose to empower local women in tech, recognition for your contributions and impact in the PDX tech community are incredibly well-deserved.

Congrats to all the other award recipients who were recognized including MilkRun, Life at Hubb, Cloudability, Treehouse, Viewpoint Construction Software, Planar Systems, Inc., and PacStar.

http://techoregon.org/blog/oregon-technology-awards-2018-winners-announced
4-Tell, Inc.
4-Tell, Inc.6 days ago
It's not rocket science.

If you're a marketer, you need to adopt technology that can automatically personalize the online experience in real-time while surfacing insights to power data-driven customer interactions across every touchpoint.

http://bit.ly/2KzxKRw
4-Tell, Inc.
4-Tell, Inc.7 days ago
Welcome to the age of the connected customer, where channel-specific strategies, tactics, and organizational structures become irrelevant.

The future of CX and internal operations are holistic. The sooner businesses transform, the sooner omnichannel experiences can be achieved.

http://bit.ly/2rdfd5o
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4-Tell
  • 555 SW Oak Street, Suite 325 Portland, OR 97204
  • (503) 746-9070