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Machine learning has become apart of retail.
5 Ways Machine Learning is Disrupting the Retail Industry

When you hear the word machine learning, lengthy algorithms may pop-up in thought bubbles around your head. Machine learning may start as “just” an algorithm but the benefits it has created for the retail world are monumental. From customer service to supply chain, machine learning has improved how retail operates.     1. Top Notch…

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The importance of customer LTV
How to be a Champion at Growing Customer Lifetime Value

It’s a new year and that means a chance to reflect on what worked for your business, what didn’t and ways you can improve. One of the key reflections for many companies this year is how they interact with their customers. Is your business spending more time thinking about your current customers or more time…

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Blockchain technology has the potential to disrupt the retail industry.
5 Trends in Blockchain that are Shaking up the World of Retail

Blockchain isn’t a new technology, despite its very recent fame. However, the world of retail is just starting to take note of the capabilities blockchain could offer the industry.     1. The Chains Supply chains are one of the remaining business functions that have yet to truly undergo digital transformation. Most retailers largely house…

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employee engagement
3 Ways to Fuel Employee Engagement through Exceptional Customer Experiences

Growing up in the early 90’s, my family shopping trips largely revolved around big-box retailers, like Macy’s. In the dark ages, before product information was readily available on the Internet, we relied on brand names and a familiar sales associate face to help us find the products we needed, at an affordable price.   I…

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The retail industry is minimizing stores and meeting new consumer demands.
5 Brands that are Thriving in the Retail Industry

In 2017, we saw companies either thrive or endure the retail industry’s dynamic consumer demands. This year we’ll see more merchants change the way retail operates and a few of these companies deserve to be highlighted.   1. Not So Farfetched The luxury ecommerce site, Farfetch, has seen tremendous success connecting consumers with boutiques and…

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Retail trends of 2017
Top 5 Fascinating Retail Trends of 2017

We are days away from kicking off the new year. In celebration of 2018 and, hopefully, the death of the phrase ‘Retail Apocalypse’, 4-Tell is sharing some of our favorite retail trends we saw this year.   1. Don’t Worry, I’m a Professional This year, stores have begun to embrace the customer experience and integrate…

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2017 Holiday Shopping trends mark the shift of consumer behavior.
5 Fascinating Holiday Shopping Trends in 2017

It’s beginning to look a lot like the holiday season. All that’s left to do is cross your fingers your holiday promotions attract customers and pray your ecommerce site is more reliable than your sanity at your family gathering.   1. The Shift Currently, the national unemployment rate is at a roughly 4% very healthy…

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holiday shoppers
3 Ways to Turn Holiday Shoppers into Loyal Customers

Joy. Love. Panic. These are some of the common sentiments shared among last-minute holiday shoppers as we approach the 1-week countdown to December 25th.   While many holiday shoppers have already filled their stockings to the brim and stocked presents under the tree, there’s still an opportunity for retailers to capture latent shoppers’ holiday spending.…

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B2B companies are beginning to mimic B2C strategies to meet consumer demands.
5 Fascinating Trends That Prove B2B is Turning Into B2C

The digital world is changing the way consumers purchase products, pushing businesses to  find new ways to operate. Business to Business (B2B) companies are just beginning to embrace the new buyer journey and taking some notes from Business to Consumer (B2C) efforts.     1. Plumping Up The Online The art of B2B sales has…

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4-Tell, Inc.

4-Tell’s Smart Commerce Platform powers the next generation of digital commerce through data-driven personalization and intelligent collaboration.
4-Tell, Inc.
4-Tell, Inc.2 days ago
Public relations and digital marketing agency Walker Sands surveyed 1,622 consumers across the U.S. in March 2017 for its “2017 Future of Retail” study. When asked what would cause them to shop more in physical stores, those polled pointed to personalized and unique experiences.

http://bit.ly/2AMaugV
4-Tell, Inc.
4-Tell, Inc.3 days ago
May his dream live on in the hearts of all mankind as we honor the legacy
of Martin Luther King.
4-Tell, Inc.
4-Tell, Inc.7 days ago
There’s no magic silver bullet for how to increase customer LTV – it can look very different for every business.

But before prescribing a strategic plan to grow LTV, merchants should consider these areas where they could connect with customers in a more genuine and relevant way, ultimately positively impacting LTV.

http://bit.ly/2FvoYS0
4-Tell, Inc.
4-Tell, Inc.1 week ago
Blockchain is quickly making its way into the world of retail.

http://bit.ly/2COOD6r
4-Tell, Inc.
4-Tell, Inc.1 week ago
Marketers who play it safe by focusing on their existing customer base will continue to see declining growth rates.

Investing in technology that allows merchants to build strong relationships with their most profitable customers WILL propel long-term, sustainable growth.

http://gtnr.it/2ChFB1n
4-Tell, Inc.
4-Tell, Inc.1 week ago
Trying to mitigate the cost of turnover AND dissatisfied customer experiences that progress from disengaged employee interactions can be expensive. Retail organizations can lose up to 236 million productive days to turnover and 20% of revenue from poor customer experiences.

Merchants should equip their workforce with these specific capabilities to increase employee engagement while providing a better customer experience.

http://bit.ly/2mbusZe
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