Personalization Maturity Report

Combine the dizzying pace of tech innovation with internal misalignment that persists in the majority of organizations, and you have an overwhelmingly complex internal and external environment that makes it excruciatingly difficult – and slow – to harness the capabilities necessary to achieve true personalization.”

What You'll Learn

On the surface, executing personalization may seem simple enough… however, deploying true personalization has proven to be anything but.

In order to help businesses benchmark and improve their own personalization efforts, 4-Tell created a report that defines three stages of personalization maturity based on capabilities in the following areas:

  1. User-centricity
  2. Processes
  3. Resources
  4. Leadership
  5. Technology
  6. Data
  7. Results

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Personalization Maturity Self-Assessment QUiz