There are so many personalization technologies on the market. Too many. With an endless number of available vendors using a long list of buzzwords to describe complicated features, it can quickly become confusing and overwhelming to figure out what vendor is best for you and the needs of your business
Since the scales of power have tipped in favor of consumers, businesses have scrambled to create experiences that adhere to the on-demand needs of today’s tech-savvy consumers. Caught in the tornado of the paradigm shift, businesses have grasped onto the promise of technology to better understand their customers and wrestle back control.